Hi, I'm Michaela
12th and Hudson is an intersection in the heart of the West Village in Manhattan. While attending Parsons the New School for Design, it's where I lived, worked and developed my aesthetic. It's also where I attribute the start of my creative career.
I am a multidisciplinary freelance designer, art director and brand developer. I spent the better part of six years working in-house in various creative capacities for industry leading brands such as, DIANE VON FURSTENBERG, JBRAND, DOLLAR SHAVE CLUB and most recently, HOLT RENFREW. In 2018, I decided to go out on my own and 12TH+HUDSON was born.
I specialize in art direction and identity and brand creation through thoughtful, smart design. Although passionate about fashion and luxury retail, I have worked with a large scope of clients including restaurants, entrepreneurs, lifestyle, fitness and wellness brands.
Currently based in Toronto, I have also lived and worked in both New York and Los Angeles.